INTRODUCTION

With over 25 years of experience and distribution in over 60 countries worldwide, CCUK is one of the most successful British colour cosmetics brands, at its price positioning.

The brand has an extensive range of colour cosmetics ranging from basic pressed powder and lipsticks, to an extensive colour choice in eye shadows and nail polish. With 36 different product ranges in the Eyes, Face, Lips and Nails categories, the brand has something for everyone and all products are of a consistently high quality whilst remaining very affordable.

CCUK is committed to delivering quality cosmetics at great value to today's global consumers.

OUR CONSUMER PROFILE

The CCUK consumer differs by outlet and also by country, so it is crucial we have the right shades and products to appeal specifically to our individual markets - the varied product mix we offer is one of the reasons behind our continued success.

For our teenaged or young adult consumers we ensure that we have the latest innovation and shades for example, the Disco Queen Glitter eyeliner and Glossy Kiss lip-gloss, both of which have proved to be very popular.

We also recognise that our more mature consumers want cosmetics that are more particular to their needs and we provide this with items such as Revive foundation, Compact refill powder and Long Stay Colour lipstick, all of which are a staple for this group.

We also have products that have a wider appeal across the market - the make up bag essentials that are loved by all age groups: Quick Stroke eyeliner, Touch Away concealer and powder blush.